// Publicis — Chairman & Founder of VivaTech
Arthur Benchetrit
& Maurice Lévy
Arthur Benchetrit (ArtBen) interviewed Maurice Lévy, Chairman of Publicis and founder of VivaTech, one of the world's largest tech events.
The future of tech in France
The interview focused on the future of technology in France and its ability to grow global champions. Maurice Lévy makes the case for a "Parisian Valley": a European innovation ecosystem able to rival the American giants.
Nodding to California's Silicon Valley, it was Maurice Lévy himself who quipped:
"France will have its Silicon Valley, the Parisian Valley, with many strengths. We are not 'siliconed' here!"